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Bouygues Telecom

French mobile operator - Weekend Challenge
(Group project)


PROBLEM
For the "Week-End Challenge" organized by the Webschool factory (digital school based in Paris), we were asked to bring a innovative answer to the problem raised by Bouygues Telecom within only 2 days :

For which legitimate service of a mobile operator would you be willing to pay 1€ more each month?


RESEARCH
With the team, we decided to create a service allowing the operator’s users to sell or buy the amount of internet data they want when they want.

Indeed, after few interviews, one of the main topic that always came back of the conversations we had with users was internet



We have been able to identity two kind of personas : on one hand, we have Mr. A, who never uses all his internet data and on the other hand, we have Mr. B who will entirely spend his internet data before the end of the month. In this situation, the problem of one can be the solution for the other.
SOLUTION
Our concept is based on the mutual help of the operator community. Each user either has the possibility to put on sale their unused internet data on Bouygues’ platform or to buy it from other users.


After this exchange, both users will have enough internet data till the end of the month.

© Anthony Phou