Brand designLe Printemps
Le Printemps
Professional embroidery agency based in Paris, 11th arrondissement
PROBLEM
Since the beginning of this professional embroidery agency in 1986, the logo and visual identity have never changed.
Over the years, competition has grown in the textile sector and the need to differentiate from the others has become a priority. Especially in the digital age where the visual is an essential parameter of decision.
Since the beginning of this professional embroidery agency in 1986, the logo and visual identity have never changed.
Over the years, competition has grown in the textile sector and the need to differentiate from the others has become a priority. Especially in the digital age where the visual is an essential parameter of decision.
SOLUTION
With this new logo and visual identity, the goal was to bring back the youth of this experienced agency with a very simple design, explicit enough to understand the activity of the agency.
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With this new logo and visual identity, the goal was to bring back the youth of this experienced agency with a very simple design, explicit enough to understand the activity of the agency.
